Creating Sponsorship Packages for Your Event

Creating a sponsorship package is often one of the most difficult and stressful parts of setting up your event, but should it really be that difficult?

Creating Sponsorship Packages for Your Event

Before you send out a request for sponsorship, be sure you take a few minutes to examine the package you are offering and create a request unique to each business. At the same time, there are several key elements that you need to include along with many ways to spice up your sponsorship packages and make them stand out as an awesome opportunity for their business.

Key Elements In Your Sponsorship Packages

Let’s take a look at several different key elements that should be present in your sponsorship packages. By including these elements, you will easily be able to increase the sales of your sponsorship packages for your event.

The Introduction

First, tell your potential sponsors clearly who you are and what you want. In each package, make sure you include the following information:

  • Who you are
  • Why you are holding the event
  • Who will be attending the event
  • Who has attended in the past if you have held this event before
  • The size of the event
  • The target audience of the event
  • Past sponsors that have supported you
  • Why you need sponsors
  • What you hope to achieve

By clearly spelling out for your potential sponsors the details about your event, you have a much better chance of them saying YES.

What’s In It For Them

At the end of the day, your potential sponsors are going to want to know exactly what they will get out of your sponsorship packages. Be very clear on why you think it is worth their time and money. Be specific when you contact potential sponsors. Learn more about them, what they do, what audience they target, and even other events they’ve sponsored in the past. Customize your message to meet their needs so you can make it easy for them to invest in your event.

What Do You Offer

Remember, sponsorships are a marketing tool for businesses. Therefore, they must see a return on their investment in order for it to be worth their time and money. Get creative with what you offer them. If you are hosting a large event, try creating different sponsorship levels to tailor your sponsorship needs to different businesses with very different marketing budgets. Be creative with what you offer and do your very best to give them something they won’t find elsewhere from other sponsorship opportunities.

Your Call to Action

Don’t be afraid to include some sort of call to action within your sponsorship packages. This makes it easier for them to respond and, of course, say yes to your proposal.

At the very least, make sure you include your contact information. They could have a question about the sponsorship. So including your contact information and making it easy for them to get in touch with you is paramount especially if an answer to their question could mean the difference between a “no” and a “yes.”

Spice Up Your Sponsorship Packages

Now that you understand what you should be including in your sponsorship packages, let’s take a few minutes to talk about different methods you can use to spice up your packages and make them stand out from the crowd.

Remember, companies get many requests for sponsorships. So, making your proposal more memorable can help you land the sponsors you need who are often operating on a limited budget.

No Generic Sponsorships

If you are hosting a larger event, chances are you have already created generic tiered sponsorship packages. Many event planners use this type of method. However, just because you have a tiered plan or three packages doesn’t mean you need to be ordinary. Put on your creative thinking cap and start thinking how you can dress them up and make them unique to your event. Try creating a theme with them that fits with the subject of your event. This type of creativity will capture the attention of your sponsors and make your request stand out above the rest.

Allow Package Customization

While many event planners create different tiered plans, these still don’t always meet the needs of their potential sponsors. Instead of your standard tiered plans, why not offer a complete package customization option that allows your sponsors to pick and choose from what is most important to them. For example, one sponsor may only want to generally sponsor your event, while others may wish to sponsor something specific in your event. Adding this flexibility will set you apart from many sponsorship sellers and allow the companies that purchase from you the ability to customize exactly how they sponsor your event.

Include Sponsors in Your Planning

You want to have the flexibility to plan your event the way you see fit, but there is nothing wrong with including your sponsors in the planning process. Allow them to become a part of the planning and listen to them. They may even have an idea that you haven’t considered. They will appreciate being a part of the process and view it as an even greater return on their investment.


Getting sponsorships for your event is more difficult than it has ever been as companies are bombarded for sponsorships from a variety of sources both on and offline. The key today is ensuring that your sponsorship packages stands out, are unique, and can be customized.

By making sure you cover all the details about your event, what you need, and what you hope to provide them, you can easily convince companies to sponsor your event. Just make sure you dress it up and be creative with your pitch so you stand out in the sea of sponsorship requests. If you do you will increase your sales and find all the sponsors you need for your event. You might even make more money if you price your sponsorship packages attractively!

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