How to Find Sponsorship Leads Using This Google Hack
One of the toughest aspects of finding sponsorships is finding out exactly who you should contact. Finding good quality sponsorship leads may sound difficult, if not impossible, but it may not be as difficult as you think. All you need are the right tools to get the job done quickly and effectively.
We all know and love (or hate) Google. No matter what you think about them, their search engine is the best in the world and is one of the most powerful tools on the Internet. If you are looking for sponsorships, then look no further than Google.com. Using it correctly, you can generate an endless number of leads for sponsorships from some of your favorite companies.
Google Hack for Sponsorships
Now you may be saying how can Google really help me find leads? What you have to remember is that Google loves to cache everything it comes in contact with. From the latest trending news stories and great websites, to more detailed descriptions about companies and yes, even email addresses of people that work at these companies.
By leveraging the power of Google you can easily find an endless supply of names and addresses that you can contact for potential sponsorships of your blog, event, or podcast. Of course, you are going to need to know exactly how to do it. Follow these easy instructions below (or watch the video above) and you can start generating leads today. All it takes is an Internet connection and Google.com!
Step 1: Open your web browser (Chrome, Firefox, Edge, Safari, Etc.) and go to Google.com.
Open up whatever your favorite browser is and go to Google.com. I love to use Chrome, myself, but use whatever browser makes you most comfortable. Just make sure you go ahead and visit the Google website and don’t use the default search pages that come with many browsers today.
Step 2: In the search box, type in a company you want as a sponsor.
If you have a few ideas of companies that would be a good fit, type in the name of one of those companies into the search bar and hit search. (Ex: La Croix)
Step 3: Copy the company’s domain name for their main website and paste it in the search box at the top of the page.
Look through the search results that Google gives you and find the main website URL for the company in question. Copy that URL and paste it in the top search box on Google. (Ex: lacroixwater.com)
Step 4: In front of the company name, add the “@” symbol. At the end of the company domain name, type a space then add the word “email.” Then click search.
Now, the fun part. In front of the company name, add the “@” symbol and at the end add the word “email.” This will change the type of results you get when you click Search and add contact info into the mix. (Ex: @lacroixwater.com email)
Step 5: In the results that Google gives you, begin scanning the grey text for contact names and addresses.
Have you ever noticed those lines of light grey text below the URLs listed on Google’s search results? In most cases, they give you a brief description of what is on the page. In this case, however, they can give you much more than that. Often in the first couple of pages you will find names and even email addresses of people that would be perfect to reach out to for sponsorships.
Note: The search results on Google might also contain documents such as press releases and other marketing materials that will list the contact information. Keep your eye out for these! Press releases and other company PDFs might contain the exact contact information you need.
Step 6: Click the link to verify the contact information, if possible.
Understand that you won’t always be able to verify the email addresses you see in these listings. However, if you can, click on the link and see if it pulls up the address inside the page or file that happens to get opened. This is a great way to verify the address to make sure it is valid and can help you sort out any out of date or bad addresses.
Step 7: Save the name and address into your database or spreadsheet for contact later.
Once you’ve found the name and email address, make sure you copy and paste the information into your database or your spreadsheet that you are using to keep track of your sponsorship contacts. That way you can keep a record of what companies you have searched for and what companies you have found addresses for that you can reach out to about sponsorships.
It’s Just That Easy
I know what you are thinking. Surely it isn’t that easy? I’m here to tell you that it is. This is the method that I use when I look for sponsorships. The fact is Google loves caching and displaying this type of information to people. All you have to do is know how to look for it.
This little quick and easy method will work for just about any company that you think would be a good fit for sponsorship for your project. Remember, you may have to look through a few pages of results before you find what you are looking for, but that’s still much easier than trying to go through the generic contact forms on company websites.
Looking for sponsorship leads doesn’t have to be difficult. All you need is the right tools and amazingly Google makes the perfect tool for what you need. So, instead of just using Google to find pictures of cute puppies why not put it to work for you and your business? Using this hack you can easily find an endless supply of sponsorship leads and it won’t take you hours and hours to do it. What are you waiting for? Go do your first sponsorship lead search right now!